VMWare Brand Video

ART DIRECTION / MOTION GRAPHICS

CONNECTING COMPANY TO CUSTOMERS

Most people will associate the word ‘brand’ with a company’s products, but a brand is so much more than what’s for sale. A brand is an image, a definition, and a mission statement for a company. The brand of a company represents the people behind it.

The people behind VMWare are some of the best in the industry, and so their brand is equally strong.  It was Hopping Media’s job to help tell the story behind VMWare’s amazing brand.

WATCH THE VMWARE BRAND VIDEO


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ART DIRECTION & MOTION GRAPHICS

Hopping Media partnered with our friends at Mixed Media to ensure that VMWare’s brand would be handled and represented authentically, and thoroughly. Our job was to make sure the brand video represented the company visually. We were also in charge of making sure it looked cool.

Using elements pulled from their existing brand materials, as well as new design directions, we created an engaging motion experience that expresses the company’s values genuinely to the viewer.

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