Introduction to Eteris

ART DIRECTION / MOTION GRAPHICS

WHEN TWO WORLDS COLLIDE

Eteris was to be a new company, born from the merger of two semi-conductor giants; Applied Materials and Tokyo Electronics, and Hopping was tasked with introducing the new company to it’s combined workforce.

Working from scratch (the brand was new without any guidelines) Hopping adopted the bold use of colors inspired from Eteris’ logo, and an upbeat tempo to create an exciting introduction video.


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