It’s important to remember that branding for research purposes is just as important as branding for retail purposes. Just because you’re giving something away doesn’t mean you should sacrifice recognition. In the field of academics, it’s the strength of your work that defines you and we believe that constitutes the need for a strong visual brand as well.
For Cidar Labs, we created new logos and brands for both the main lab and each of it’s projects. Color palettes, style, and text all lead back to a central theme of both science and humanity. Each logo is built so that when someone sees one, they will instantly recognize that it belongs to the Cidar Lab family. The idea is to give credit where credit is due, and a strong brand will always lead your customers back to the source – your business.