The Full Plate

Evolution of a business from service to product

Full Plate labels for Whole Foods

The same client that created HealthyUp also created The Full Plate. It started as a kitchen teaching facility providing instruction, recipes and all ingredients for a week of family meals. Their recipes were so successful that they  took their meals into the consumer market selling exclusively in Whole Foods. In addition to designing the product labels, I also designed their logo, print materials and marketing from teaching facility through consumer product.

Client The Full Plate
Task Logo and print for original business, then design of labels for Whole Foods
Category Packaging and Brandng
Role Graphic Design