In 1998 I began doing freelance design in Silicon Valley, California as Hopping Media. At that time the web had just started to become mainstream and everyone wanted to be online. I worked with many programmers on hi-tech and start-up web projects for both intranet (internal) business applications for companies like Microsoft and Adobe, and internet applications for consumers. My role was to participate in “blue sky thinking” then help design and build web applications that did not exist as the time. I worked directly with clients to flush out their ideas, programmers to determine feasibility and cost, then provide the graphic content and ongoing input to execute those concepts. Another service I provided at the time was website review. I worked with clients to evaluate and propose better site structure and user experience.
I had a similar role in working with Broderbund, Mattel and MAD Magazine in the conception and creation fo the software for Totally MAD CD-Rom. Samples from that project are in the portfolio section of my website, as well as testimonials of my work as a team player.
I have worked as graphic designer, creative and art director. I have worked for a wide range of clients and projects and do traditional print as well as digital. I’ve done branding, advertising (display, magazine and newspaper), signage, websites, packaging and magazine layout. I am skilled in designing while holding true to brand. I enjoy working as a member of a creative team and have collaborated with PR firms, advertising agencies, marketing communication and software developers as creative and content provider. I have managed projects, graphic designers, photographers, copywriters and printing.
I am proficient in Adobe Illustrator, Photoshop, InDesign, Keynote, Pages, Numbers and Web Platforms.